What is Nintendo audience?
Nintendo main mission is to bring family together and what a great time. Not like console Xbox, PC and PlayStation which are dedicated to hardcore game. Nintendo’s main genre are adventure, casual, puzzles and party games. While PlayStation, Xbox and PC are shooter, MMOs and sports games. Nintendo games are light-hearted tone and gear towards younger audience and family. That’s why Nintendo try to stray away from violence games . Nintendo does have a shooter called Splatoon which is non-violence. I would say it’s up there with Call of Duty, Overwatch, Battlefield 1 and other shooters. I think Nintendo might consider developing gearing their games to hardcore gamer.
Due to Nintendo content guidelines games couldn’t have nudity, sexuality (Bayonetta 2), profanity (Conker’s Bad Fur Day), blood, (No More Heroes), drugs, and religious symbols. Speaking of Bayonetta 2, No More Heroes and Conker’s Bad Fur Day, these fit the category but Nintendo chose to abolish most of these policies in favor of consumers making their own choices about the content of the games they played which is a great move for thinking of the players. As For Xbox, PC and PlayStation no policy nor guideline doesn’t exist. There are thinking about consumer and what game they choose to play just like Nintendo.
What is Nintendo vision?
Shigeru Miyamoto stated that “due to the pervasiveness of mobile phone games, Nintendo no longer needed to work at convincing all audiences that games are for them” and :”desire to develop for more engaged audiences who want to challenge themselves”. Miyamoto thinks its challenge to bring toward hardcore games. Consoles and it’s due to higher quality IPs and features. Nintendo will be always be in third place but Nintendo can make a game charger shift with Nintendo Switch which they’re working, Sega, Bethesda, EA, Altus, Capcom, Square Enix and more. Speaking of hardcore, Nintendo hosts tournaments for player called the Nintendo World Championship. Contestants can Nintendo games competitively just like an Xbox, PC and PlayStation player and win.
There are speed runners as well which they beat a Nintendo within a time-limit just like a race. Nintendo is a family-friendly place where you any demographic can enjoy, whether you are a young, old, girl and boy. There is one last thing I like to point out online gameplay on Nintendo. Nintendo is very strict on what happens online such as trolling, threats, cheating and etc. PS4, PC, and Xbox it’s anything goes but some developers will implemented a mechanism. Which combat player on misconduct in-game. Nintendo is trying to make a safe and fun gaming experience for everyone. Nintendo is currently working a way to bring hardcore into their community.