What is Microtransactions in video games?
The gaming industry is very big on money. Due to development, time and planning goes into video games. It’s natural that some developers want more money to keep their business a flow. Rip-off players is another thing that developers should take note of. Nowadays, video game developers program video games to have in-game currency. In-game currency is what keep gamers from spending real money. Gamers can earn their content by playing through the game. Majority games have downloadable content which can buy with real money not in-game. Notable, this topic came up with EA release Star Wars Battlefront II (2017 video game). During the release of the game, there was a controversy that EA wanted to players to unlock characters with real money. A lot of fans was not happy about the situation and EA lower the price of the character in response.
Here is the story, in the beta players would have to grind 40 hours to unlock a characters. User on Reddit spent $80 on the Star Wars Battlefront II Deluxe Edition and the characters was not accessible. EA’s Community Team defended the change and stated “the intent to make users earn credits to unlock heroes was to give users a sense of “pride and accomplishment”. The statement that EA’s Community Team Reddit post got 647,000 down votes. Adding insult to injury, EA lower the cost of characters by 75% and in-game campaign credits was reduced. This story gain national attention from Wall Street, CNBC and The Minister of Justice of Belgium Koen Geens. Let’s hope EA fix these change and reflect on what to do next.