During the fiscal year Sega has propose to remastered and bring back their classic titles and IPs. Sega released to PowerPoint called Road to 2020 and in the presentation there is some points that Sega points out. First, Create titles that will become global hits, Revival of major IPs, Expand existing IPs and obtain new IPs for North American and European PC games, expand overseas publishing business and Establish digital marketing business. Sega is focusing on digital sales, making new IPs and expanding their business throughout the world. I think this is a good make by Sega because we don’t see to many Sega games other than Bayonetta, Yakuza, Total Wars and Sonic the Hedgehog. Sega’s mission is to continuing to create moving experiences and make a profit sales of least Y 30 billions. Sega is carefully choose their titles and hoping to make a great hit and investments of the IP. The company is planing to make a gobal system to promote development. There are also aiming for moblie devices, computers and console. After Sega make old and new IPs, they will expanded to other regions like Europe, Asia, North American and Domestic that’s their business strategy .
My thoughts is a great move from Sega and I am excited to for it. I like Sega to bring back old titles such as Billy Hatchet, Burning Rangers, Skies of Arcadia and many more from the 90s – early 2000s. As for mobile devices and PC I think the expanded will boost sales became consumers are buying apps everyday and Steam is a great platform to promote Sega games. I don’t think anybody will download a Dreamcast, Sega Saturn, Genesis (maybe) and etc. Let’s see what is the future of Sega games have in store throughout the years. Sega is also deals with Resorts, Pachishot machines, toys and anime expertises and improving development (see PowerPoint for more info). Sega has a plan in mind with extending their business not just video games but attractions as well. Let’s see have Sega has in store for us games.